There is a small vintage shop called Boho in Vršovice – in a neighbourhood of the widely renowned Krymská Street in Prague. Its young and always smiling owner Patricia Madarová had lived in London for more than 10 years and she got used to the diversity in fashion on the streets there. Then Prague became her new hometown but she only rarely bumped into some individuality and distinctiveness in clothing there. Even up to now, there have been more tourists and expats than the Czechs visiting her vintage shop.

There are only authentic vintage pieces in Boho and all of them are in a very good condition thanks to the careful selection made by Patricia. Even the interior looks like it is from the good old times – you can be comfortably seated in armchairs at the round table with an old dessert tray full of sweet biscuits.

Whether you look for the whole vintage outfit or just a subtle accessory, you will be satisfied here. You can choose from a wide range of elegant dresses and shoes as well as handbags and jewellery. It might surprise you how a single brooch can change your ordinary clothes into a special and interesting outfit. It is very likely that you will revise your attitude and you will no longer throw away all the old things from your parents and grandparents. You never know – there can always be a little treasure hidden among those useless things and even your own children may appreciate it one day.




We could say that Boho is actually a luxury second hand, selection of the best of vintage housewares, clothing and jewelry. Which part prevails and which you enjoy the most?
Please, let's not call it a "second hand". It is very misleading, even though one could say, in narrow words, that in my shop you can find precise selection of very original old goods. Second hand refers to absolutely any used goods which are no longer in the original condition - therefore, not brand new. Vintage is a term for new or second hand garments originating from a previous era, produced from 1920’s to about 20 years back from present day. In a short description, vintage means authentic, original and very good quality goods which are at least 20 years old and in a good condition. That counts for clothing as well as for interior and decor. It's got to be a recognisable, authentic piece, honest and good craftmanship. That is what I like about it. These things were made to last and serve for a long time, and usually they have a certain history or a story to come along with. Unlike today's trends of commercial mass production. Saying this, if you like vintage then it doesn't mean you have to dress like your grandmother or have your apartment stocked-up with old furniture and other useless stuff which your neighbors threw out, or you just could. Entirely up to you. I like to use vintage to spice things up, to add that original touch to the obvious and predictable.

Your second shop is located next to Krymská - the street which is a community of young creative people and it is such a "Bohemian  neighborhood". You think old Vršovice somehow changed?
Not just this location in Prague is changing. I feel that people here are generally changing and finally waking up to the world trends, may I say without any offence. When I moved over here from London, I felt like Alice in a sleepy town, which can be nice, for a while. Then you realize that there is something missing, the genuine inspiration on the streets (in meaning of fashion), natural freedom and openness (in meaning of lifestyle). Thanks to a young generation, who has absorbed all this mainly by experiencing the other worlds and cultures, things are getting better now. They want it here, they are hungry for it and I am very happy that it is no longer staying hidden only in artists and other creative people communities, but it’s blending in with the rest of the residents.

Do you also go out  in Krymská?  Whether it should be for lunch or famous concerts in Cafe v lese?
It is our neighborhood and I do go to all places on Krymská and surrounding streets for good food, coffee, music, art and great people’s company. All that and plenty more to come, I hope.

Your customers are also foreigners and tourists. Where do they know about your shop from?
Tourists find my shop by a chance. What has helped a little was opening the shop next to a hostel. Foreigners and expats also know about Boho by a word of mouth, which still has, thankfully, a great power.

Do people in Prague have weakness for vintage goods?
For now, there are only a small number of those who have "the thing for vintage" over here. So I hope, there will be more people who realize that we should learn how to treasure certain things, be kind to the environment and to be true to ourselves, because it is about life, not just style.

What does the name Boho means?
Boho is an abbreviation of word Bohemian, which refers to a lifestyle. As for me, real Bohemian is someone who has the ability to appreciate beauty on a deep level, is a profound romantic, doesn't know any limits, whose world is their own creation, rather than living in a box. A Bohemian also means a resident of the former Kingdom of Bohemia.

(Patricia Madarová, Boho Vintage Concept Store owner)

 




Contact Opening hours
 
+420 733 206 929
 
Monday - Friday: 11:00 - 19:00
Saturday: 13:00 - 18:00
 
















































Spud. is an unconventional Prague city guide, that highlights its interesting spots and local businesses that are really worth visiting. With a Polaroid camera, we’re mapping four different areas: food and drinks, shops, workplaces of creative people and architecture. Spud. is focused on fresh places with unique atmosphere, cafés with the best coffee, shops with the finest goods, workshops and studios of the most skilled designers and architectural attractions with the greatest charm. Spud. is also mainly about people, who stand behind these projects. Without their invention and courage to fulfill their dreams Prague would be a much poorer place. That’s why we’re so grateful to all of them!
 
Tereza a Michal
info@spud.cz / 728 764 380